Stop what you’re doing and go to your family or friends or anyone you can find and ask them a simple question: Why do videos go viral? They’ll probably say Viral Videos are just simple luck, and if you press hard enough, they will tell you that they don’t know.
Well, lucky for you, you have come to the right place because we may not be the deities who make Viral Videos but we surely will tell why they do go viral and how you can make yours famous, too. And no, the answer is not luck. Jonah Berger, Wharton professor and best-selling author, has done many researches and finally come up with the science behind the process.
There are some secrets that can be followed to make your video a hit, and as a result, benefit your company. A high-end marketing team is not required to work on the concept for months to ensure the highest result.
It may be old fashioned but it still is one of the best ways to create marketing for Viral Videos, especially for start-ups. Word Of Mouth is a powerful device and it can be used correctly to not only interest the people around you in your product but also to convert those people in faithful users and promoters by using Viral Videos.
As people tend to trust the opinion of their acquaintances more than online ads, they will listen to what you have to say and trust it. Also, if they find it interesting, they might also know people with similar interests as them and share the news with them, indirectly promoting your video. As a result, You’ve got your Viral Videos online.
Internet is a very powerful way to circulate your video. In fact, it should have important emphasis, as online you can direct people towards a particular link to view your video and share it, which is difficult to do in real life. But it also should be kept in mind that internet is to be used as a technology, not a full-fleshed strategy. Your main aim should be on the video and the content, not how to get more followers.
What people share indirectly determines their social currency. Others are bound to judge that person of what sort of content they share, so it rests upon you to make your viewers look good, because the better you make them look, the more likely it is that they will pass it on. If the Viral Videos they are sharing makes them look smart or cool or aware of the social trends, they are more likely to share it with their audience and gain that positive image. If the video is nothing special or shows them in a bad light, they will not be willing to share it.
Whilst marketing, it is important to showcase the positive features of your product, but sometimes, it is very likely that people might not care about the features or added values. Which is why, the inner remarkability has to be found (yes, it does exist for every product) and should be used it to its maximum value.
Even though your product sounds boring or you feel like not a lot of general public will be enthusiastic over the brilliance of it, then you need to find that one thing and twist it in a way so that your video does not sound boring and also takes the point across the room.
Anything like sights, sounds or any other stimuli that reminds us of something are triggers, and people may only know it subconsciously, but they are one of the reasons why they share a video or anything in particular. Triggers remind them of certain products or videos. They can relate those videos to those triggers in their life and hence, it increases the chances of them talking about it and sharing it even more.
For example, Rebecca Black released a video called Friday where she sings about the said topic. Even though the video would not have gotten such a big response, it did so because the day Friday reminded people of that video and hence made them share it.
Nothing drives people to share any particular content like emotions does. It is a simple fact: if you care, you share, and it is true. If people feel very deeply about a video or they are very touched by it, they are bound to share it with their audience. If it makes them laugh or cry or angry or generates any emotion in a high level, they are very likely to share it.
Emotions are not always necessary to make the video sharable. Sometimes some videos go viral because they carry practical value aka expert knowledge. If your video carries some knowledge which can benefit people, those people are also most likely to share it with others who might be in need of the same guidance.
How To Bring Results:
Making a video viral is not as difficult or as easy as it sounds. It is not magic, or luck, but science and hard work.