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Explainer Videos – Its Importance And How You Can Make It
March 11, 2016
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Explainer Video

Explainer Video

Explainer video help you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. It’s the most trusted way to build your brand identity.

Different Types of Explainer Video

Live Action Explainer Videos:

This type of explainer videos add a human touch in the videos and hence makes it easier for the customers to connect. People can resonate with human emotion in the video as we are naturally drawn to other human faces.

The friendly face and voice makes in the video makes it more relatable. Its best suited for companies selling a physical good or people-oriented service. However, these videos limits your horizon as you cannot put much of fictional scenarios into it.

Animated Explainer Videos :

They are most popular and cost effective. Many companies choose animated videos because it works well and gets the job done in a lower cost. Real shoot videos require more time and budget while animated explainer videos are faster to make and budget friendly.

A well written script with a classy voiceover and stimulating animation will undoubtedly help you explain your business. You can customize almost everything in your video to make it match your target audience. It just becomes easier for the customers to relate to your product.

Whiteboard Explainer Videos:

Whiteboard animation involves drawing characters and text on a whiteboard by artists which is recorded. They are highly creative as everything you need to show can be hand drawn. It is spellbinding to watch the words or images unfold on the whiteboard. You can deliver a message in a compelling manner.

By directing the focus of the viewer’s eyes to the animation, these videos are highly effective. It can be combined with a voiceover and subtle music to make the video even more interesting.

How to make an explainer video ?


Approach an expert

If you want to get an explainer video made then we recommend you to talk to a video production house first. Professional video creators are well versed with all the technique and they will be able to guide you properly throughout the process. There are numerous production houses which are doing great job in a cost effective way. Be it animated videos or live shot videos, a video production house will fulfil all your video requirements.

Read our article on choosing the right Video Production Company for your Corporate Video to get more insights on the process.


RawShorts is a website which helps businesses create explainer, demo and marketing videos for web with an easy to use drag and drop video builder in the cloud. They have over 30+ templates on which you can experiment and create your own videos.  They have free plans as well as paid plans ($0 – $200). Their most popular plan is $12 one with Pack of 10 exports which will cost you a total of $120. Great news is that it allows you to save upto 40%!  

Adobe After Effects

It is one of the most popular Adobe’s. It is the backbone of animation industry. It is used to design professional motion graphics and visual effects for film, TV, video and web. There are many companies, like Pixity Land, VideoHive etc which offer pre built after effects templates for explainer videos. You can customize and add your own animation into it.

Since it’s a very technical software you need to have the professional knowledge to use it .  


Camtasia Studio is a software suites, created by TechSmith, for creating video tutorials and presentations directly via screencast, or via a direct recording plug-in to Microsoft PowerPoint. In this software, the computer screen area is recorded. You can add audio at the same time or added separately later . Viewers get to see the exact and concise way to use the product or service without any distraction.

Camtasia provides a number of features that help make onscreen actions easy to view and follow. Camtasia is best if you want to create tutorial videos or business presentation. Since it is a screenshot video, it lacks vibrancy. If you want the video to be stimulating and creative, then this software is not much of a use. However you can combine the screen recording with some other animations to make the video informative as well as interesting.

GoAnimate – Make Business Video

It’s is another very popular tool to create animated explainer video all by yourself. It has easy-to-use tools so that you don’t have to crack your brain. They provide you a 14-day free trial, in which you’ll have full access to the features same as in their GoPremium plan. Although the videos made during the trial period will be watermarked and you’ll be able to share your videos but not download or export them. They allow the users to publish HD videos and has plans ranging from $39/month to $159/month


Explainer Video Maker  : They have high definition MP4 video, designed by some of the best video animators which is produced with Adobe After Effects. The video is based on a customizable template. You can choose a template and customize it with your text, photos, footage and music. They have explainer video, whiteboard animation video, app promo video, logo sting video and many other templates. You can purchase their videos for $29.


It’s the most popularly used website for explainer video. Their ready-made templates can be used to create a high quality videos. Their “drag and drop” templates are simple and can be made within 20 min! They have free plans as well as paid plans from $89/ month to $197/ month. They also have a refund policy in case you don’t like the outcome.


It’s a website for whiteboard animation videos. Their full version allows you to use the videos commercially, remove watermark, work offline, and render HD videos in WMV, MOV and AVI format. One bonus in purchasing Videoscribe is that you get Tawe absolutely free. Tawe (pronounced ‘tour’) is used to turns photos into catchy videos or unique presentations and is great for quickly animating sketch notes or illustrations.


If you liked this article and are looking to get an explainer video made , feel free to contact us on  +91- 95825 24870 (call/message/whatsapp) or email us at [email protected] 



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